Pretty but Poisonous: Avoid These Breakfast Cereals Containing Chemical Red-40

Do you ever wonder why some breakfast cereals are so brightly colored? While it may make them look more appealing to the eye, the truth is that some of these colorful cereals and cereal bars contain a controversial ingredient – Red 40. Red-40 is a synthetic food dye that has been linked to numerous health concerns, such as behavioral problems in children, cancer, and allergic reactions. In this blog post, we will take a closer look at the use of Red-40 in breakfast cereals and bars, and why it’s important for health-conscious individuals to be aware of this ingredient.

While breakfast cereals and bars are not inherently unhealthy, the Red-40 food dye they contain is alarming. This ingredient has been banned in some countries, including the United Kingdom, yet is still permitted for use in the food industry in the United States. As consumers, we should be aware of what we’re putting in our bodies and seek out alternatives that do not contain synthetic food dyes.

Please be aware that the following is a compilation of some of the most prominent brands. This list does not encompass all beverages that contain Red-40, therefore, we strongly recommend you always scrutinize the labels for your safety!


  • Froot Loops
  • Apple Jacks
  • Corn Pops
  • Rice Krispies
  • Special K Red Berries


General Mills:

  • Cheerios
  • Lucky Charms
  • Trix
  • Cocoa Puffs
  • Cinnamon Toast Crunch

Post Consumer Brands:

  • Fruity Pebbles
  • Honey Bunches of Oats
  • Grape-Nuts
  • Alpha-Bits
  • Shredded Wheat


Quaker Oats:

  • Cap’n Crunch
  • Life Cereal
  • Quaker Oatmeal Squares
  • Quisp
  • King Vitaman


  • Nesquik Cereal
  • Fitness Cereal
  • Cookie Crisp
  • Chocapic
  • Cheerios Nestlé Fitness



  • Frosted Mini-Spooners
  • Berry Colossal Crunch
  • Marshmallow Mateys
  • Honey Graham Toasters
  • Tootie Fruities



  • Strawberry Fields
  • Cinnamon French Toast
  • Honey Almond Flax Crunch
  • GOLEAN Crunch
  • Autumn Wheat


Nature’s Path:

  • EnviroKidz Peanut Butter Panda Puffs
  • Flax Plus Red Berry Crunch
  • Sunrise Crunchy Maple Cereal
  • Mesa Sunrise
  • Heritage Flakes


Barbara’s Bakery:

  • Puffins Cereal
  • Peanut Butter Puffins
  • Multigrain Spoonfuls
  • Shredded Oats
  • Honest O’s Multigrain


Bob’s Red Mill:

  • Honey Oat Granola
  • Organic Old-Fashioned Rolled Oats
  • Gluten-Free Brown Rice Crisps
  • Honey Almond Granola
  • 10 Grain Hot Cereal


Mom’s Best Cereals:

  • Sweetened Wheat-Fuls
  • Toasted Cinnamon Squares
  • Crispy Cocoa Rice
  • Honey Grahams
  • Blueberry Wheat-Fuls


Back to Nature:

  • Classic Granola
  • Apple Blueberry Granola
  • Sunflower & Pumpkin Seed Granola
  • Cranberry Pecan Granola
  • Maple Pecan Granola


Trader Joe’s:

  • O’s Cereal
  • Joe’s O’s
  • High Fiber Cereal
  • Honey Nut O’s
  • Organic Frosted Flakes


Annie’s Homegrown:

  • Organic Cocoa Bunnies Cereal
  • Berry Bunnies Cereal
  • Frosted Oat Flakes Cereal
  • Cinnabunnies Cereal
  • Classic Cereal


As a health-conscious individual, it’s essential to be aware of what we’re putting in our bodies, and that includes the food dyes that may be lurking in our breakfast cereals and bars. Red-40 is a synthetic food dye that has been linked to numerous health concerns, including cancer, behavioral problems, and allergic reactions. While it may be challenging to find breakfast cereals and bars that do not contain Red-40, it’s essential to be mindful of this ingredient and seek out natural alternatives or homemade options. By making these swaps, we can take a step towards a healthier, cleaner diet.


Further Reading:


Never miss any important news.
Subscribe to our newsletter.

Leave a Reply

Your email address will not be published. Required fields are marked *

Popular Today

Never miss any important news.
Subscribe to our newsletter.

Recent Posts
Trending Posts
Easy Keto Dinners

24 Easy Keto Dinners You’ll Want to Eat Every Night

While keto diet is becoming more popular, recipes are slowly being modified and created for this diet. These recipes are high in fat and protein and pair well with vegetables! 1. Taco Stuffed peppers Taco night is saved with these stuffed peppers! You don’t have to give up Taco Tuesday

Read More »
Good Fats vs Bad Fats on Keto

Good Fats vs. Bad Fats on the Keto Diet

If you listen to any health and fitness program on TV and radio, the main topic of discussion is usually on how to lose body fat. It is a serious problem in the US, with about two-thirds of the population having weight issues. However, the solution may not be simply

Read More »
Cheesy Loaded Cauliflower Bake

Cheesy Loaded Cauliflower Bake

Cheesy Loaded Cauliflower Bake Cheesy Loaded Cauliflower Bake recipe! This mouthwatering dish is a low-carb twist on the classic loaded baked potato. With tender cauliflower florets, crispy bacon, melted cheese, and a touch of green onions, it's a cheesy and satisfying delight. Perfect for those following a keto or low-carb

Read More »
Intermittent Fasting for Women: Small Adaptions Can Make IF Safe and Effective

Intermittent Fasting for Women Over 40 (Beginners Guide)

Intermittent Fasting (IF) is a dietary trend where people alternate between eating and fasting. Typically, people fast for twelve to eighteen hours each day, then have an eating window of six to twelve hours. The long fasting period triggers the body’s fat burning mode, as you are not taking in

Read More »